High Steaks!

Welcome to High Steaks!

We hope you and your students find this program to be engaging, exciting, and applicable. Please find the below resources to help you in this project!

Elementary Rules and Checklist Middle School Rules and Checklist High School Rules and Checklist

Rubric  Student Pre-Inventory  Student Post-Inventory   Submit Entries

What is High Steaks?

This experiential learning contest encourages students to creatively develop a marketing strategy for a beef centric product of their choice, while learning about the multitude of agricultural careers and skills it takes to develop and sell a product. Students also learn about the beef production industry and beef nutrition as a result of participation. It is funded in part by the Iowa Beef Industry Council.

What is the objective of the contest?

Students will work as a group to develop a marketing and nutrition plan for a beef-centric product or recipe.

Who is eligible to participate?

Third through 12th-grade students working in groups or as a classroom in Iowa are eligible to participate. Registration is required in the respective grade divisions. Multiple groups or classrooms from the same school may participate. FFA chapters, homeschool groups, and private schools are also eligible to participate.

What are the divisions of the contest?

There are three divisions: elementary (grades 3-5), middle school (grades 6-8), and high school (grades 9-12). Each division has slightly different expectations and will be judged separately.

What’s the timeline?

Registrations will be open until March 14. Final projects are due by March 15. Winners will be announced no later than April 10.

Curriculum Connections:

Students who fully participate in this competition have the opportunity to learn about health literacy, nutrition, food safety, writing skills, financial literacy, careers, and many aspects of animal agriculture. The below PDF includes standards met by the High Steaks! lesson plans (linked below in the Resources section).

Curriculum Connections for High Steaks

What are the prizes?

The marketing plans and/or poster advertisements will be judged by a panel of beef producers and educators (see rubric for judging criteria). The top three teams from each division will be announced as winners. Prizes include: 

  • 1st Place
    • $200 (made out to school) 
    • Lunch brought to their school and catered by the Iowa Beef Industry Council
    • Printed certificate 
  • 2nd Place 
    • $100 
    • Printed certificate 
  • 3rd Place 
    • $50 
    • Printed certificate

Prize money will be written as a check to the school and should be used for class or school use.


Use these lessons and resources to help teach the marketing and beef concepts and prepare students to enter the contest. 

High Steaks! Beef Marketing Competition Lessons:
Beef FarmChat® Series:
  • Hawkeye Breeders - Explore genetics, reproduction, and seed stock for the cattle industry (best for 7-12 grade)
  • Bull Breeds - Learn about the different breeds of cattle at Hawkeye Breeders (best for 3-12 grade)
  • Beringer Family Farms - Explore Beringer Family Farms and learn about their cow/calf and feedlot operation.
Complementary Lesson Plans:





Social Studies




2020 Winners

Elementary Division: Central Elementary School

Middle School Division: Mid-Iowa Youth Beef Team

High School Division: Mid-Iowa Youth Beef Team

ribs cheesy beefsteak Zip